Gordan Banjac: As the co-founder of Gimmio, a popular email signature generator, I get to see a lot of email signature designs on a daily basis. And platforms that have not only signature generators but also automation and central management for SMEs. Many tools can help create amazing signatures for SMBs. What types of signatures are the most popular now? If you’re not using that as an opportunity to further your marketing capacity, then you’re missing out.Ģ. If you have 50 employees, that’s 1,500 emails sent every single day. And why not? Seeing that the average office worker sends over 30 emails a day, that’s 30 opportunities to promote your product. Even the ones that did support HTML formatting didn’t render HTML very well (think Internet Explorer 6).įast forward to today, not only are email signatures formatted in HTML, they are used for massive marketing campaigns. Most email clients didn’t support emails formatted in HTML, and therefore couldn’t render HTML email signatures.Ģ. Making a fancy email signature back then involved changing fonts and colors – that’s it. Gordan Banjac: Throughout the early 2000’s, email signatures were mostly formatted in plain/rich text and only included your name, position, company and a phone number. And of course, more and more people add call-to-action at the end of their signature. The logo and photos have become an indispensable part of the signature. We care more about the color palette, the information we add, social links we share. Nowadays, we see that sign-off has turned into a branding element at the end of each email. Helga Zabalkanskaya: Email signatures used to be just a sign-off and plain text information about the sender. An email signature has been in the email design for a while. Today, we've talked with Newoldstamp CMO Helga Zabalkanskaya and Gimm.io Co-Founder Gordan Banjac asking them to tell why an email signature is crucial for effective communication with subscribers.ġ. It shows your brand personality, introduces the person behind emails, and provides necessary contact information. An email signature is an important element of your marketing campaigns.
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